Kahlon Seo

Social media has become an important tool for promoting any business in today’s time. Through this, we can promote our business in different ways on social media sites. In today’s time, people use phones more than television and newspapers. They mostly spend their time on Facebook, Instagram, and YouTube. With this, any business and service related product can be reached to the people.

In social media marketing, we have to upload any photo, video, or any reel about our business, product, and service in a creative way. There are some steps in this which are as follows:

• Preparing content
• In content, we can post any video, written post, photo, real or any discount.
• Reaching the audience

There are two ways to reach the audience, one is organic and the other is paid.

• Make the post regular.
• The post should be such that people like, share and comment.
• It is absolutely free.

• Paid advertising is run in this.
• Paid post is shown to the target people only.
• We can set location, age, interest of targeted audience.

Lead generation is completed when a customer sends us a message, calls us, visits our site, or purchases any of our products.

We will share some steps on how you can run your social media marketing smoothly and efficiently.

Posting on social media without knowing the real customer will not be beneficial. Try to connect with such customers who are actually interested in your product or service. For this, you will have to know about the location of the customer, his age, gender and hobbies. If you know about the customer and his needs. It will be easier for you to create a social media marketing strategy.

There are many channels available these days, choose three or four good ones from them. Choose only those channels on which your target audience is available. Among these Facebook, X, LinkedIn, Instagram etc. People choose these channels mostly.

Make your business profile photo according to your brand. Make your logo look good too. Decorate the profile cover in a good way. Update your brand photos in it; it should be such that it leaves an impression on the minds of your customers.

Before starting social media marketing, you should also research your competitor thoroughly. With this, you can further improve your strategy. You should keep in mind the strengths and weaknesses of your competitor, which will make your social media marketing even better.

You should create correct and good quality content for social media. Duplicate content should be avoided. The content of the post should also be unique. You should make the post in such a way that what your customer is searching for. By posting according to the customer’s wishes, your social media purpose is fulfilled. There are various options available according to which you can post. Such as brand story, video, exclusive offer, customer shout out, polls, live video etc.

Finally, after completing all the tasks, the posting process starts. After posting, the results have to be measured; with this your social media process can be completed. In the process of measuring the results, you can measure likes, followers, reach and shares. There are many tools available from which we can measure the results like X Analytics tool, Facebook Analytics, Instagram Analytics, LinkedIn Analytics tool. After measuring the results, you can compare them and make your post better.

In this blog, we have tried to cover all the essential concepts of social media, but if any are left out, it will be updated in the future.